Tired of unkept promises and unbearable customer services, from other travel companies. WTFares, is an Indian start/up company that specialises in planning stress free vacation.
Catering to both traditional and new generations of traveller, WTFares (What The Fares)wants to offer memorable trips, filled with quirky surprise. Company complete digitalisation using A.I. and machine learning as the final solution to offer unparalleled customer support.
We created the company's logo, the brand identity, illustrations, social media ideation, stationary and more. We have graphically represented each letter in WTFares, giving the logo meaning that was client's top priority. The colour spectrum was chosen as brand colour pallet, representing the progressive nature and future. All of this was amalgamated into a shape of a memory card, which just fits perfectly with the brand brief of contemporary nostalgia.
“BingeCrafts completely got our vision and were able to make it become a reality. It was a pleasure to work with them and I will continue to do so in the future.”